Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, ecommerce and their websites to connect with current and prospective customers.

It’s a fact of life that we live in a technology dependent world where we resort to the internet with whatever questions or needs we have.

One of the major reasons why digital marketing the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time.

Another equally important reason is its affordability. Digital marketing is infinitely more affordable when compared to traditional marketing channels.

Below are 5 reasons why digital marketing is so important for any growing business.

Digital marketing

Meet people where they spend their time and money

In 2018, it was estimated that there were about 4 billion internet users in the world and an average of 11 hours is spent on the internet chatting, reading, listening and watching different media.

This makes the internet an important advertisement space through effective and efficient digital marketing techniques.

You can easily target the audience who needs your service/product

One of the leverages of digital marketing is the allowance to create and target your audience in almost every demographic grouping. Also, it gives you the assurance that your product and service information is getting to those who actually needs it.

Dart on Target and People

Levels the Playing Field for Small Business

Digital marketing shines as a beacon of hope for small businesses. It’s the same for brick & mortar, ecommerce, websites and personal brands alike. It allows smaller businesses the ability to hold a top ranking position through carefully planned digital marketing campaign.

It align with how people shop today

Online shopping is the trend of today’s business; the market space is rapidly shifting from the physical location to the cyber-space. People now make the decision to buy on the online stores and websites. The richest man in the world, Bill Gate once said; if your business is not online, your business will soon be out of business.


Digital Marketing budget is easy to scale and adapt 

As with any marketing, there’s initial investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.

For example, with social media campaigns, display ads and search ads you can choose a daily budget. You know exactly how much that campaign will cost you.