SEO stands for Search Engine Optimization. Three little words that makes the big difference between the very successful and not too successful entreprises.
Search Engine Optimization is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the websites. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas an effective SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your websites deep in the search results where visibility is minimal.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. The process of aiding your websites pages easily accessible for crawling is the main Idea SEO as an important concept in digital marketing.
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
Depending on your time commitment, your willingness to learn, and the complexity of your websites, you may decide you need an expert to handle things for you. In any case, it’s good to have a firm grasp of the core concepts.